Transcript 0:00 Ehm… Hi! 0:02 Not only I haven’t filmed in a long time, 0:06 I’m also doing it in Greek, which I had decided would be much less, generally, 0:13 And now, it feels weird… 0:16 So… 0:17 There are several sounds around 0:20 and I’m also in a new place, but I’ll tell you more about this in another video, 0:22 I don’t want to mix things up too much. 0:26 I hope the sounds are not too annoying, because I still haven’t got a proper mic. 0:34 So, we’re working with what we have. 0:38 If you know me and if you’ve watched 0:41 some of my videos before, you’ll know that 0:45 I can’t really stay still, 0:49 I always want to do new things. 0:51 A lot of the times it turns out nice and something creative comes out of it. 0:56 Other times, it’s not that good, because I get even more confused 1:01 and nothing turns out to be good, while trying to do everything at the same time, 1:05 or I get too excited with an idea and then I get tired of it. 1:09 I go through several phases, with my ideas, 1:12 but what stays the same, to this day (knock on wood!), 1:16 is that I always have a lot of ideas. 1:20 But sometimes they might be ideas that are not really good for me, 1:27 someone else would do better work on them. 1:33 Other times I get tired of them. 1:36 Other times I get too lazy to put the work needed into the idea. 1:43 And some other times, I get intimidated by the work 1:48 and the possibilities the idea itself might bring. 1:54 And I’m now in a place, where I have quite a pool of ideas 2:02 On the back of my mind, and some of them 2:06 while they’re very good 2:08 and I believe they could become very good businesses. 2:12 Something really nice could come out of them. 2:17 But they’re not for me and 2:20 they don’t align with the goals I’ve been working on, lately. 2:28 Since I don’t want to mix things too much, anymore, 2:32 and I want to be more focused 2:35 and try something more specific 2:40 than “Let’s create 3 businesses at the same time 2:43 and see what happens”. 2:48 That way I now know I’m not going to do something with these ideas, 2:53 at least not at the moment -because you never know. 2:57 But I don’t want them to go to waste. 3:04 Little fly. 3:05 Go away! 3:06 Mosquito? 3:07 Don’t know… 3:08 I’d be really happy if one of you told me 3:12 “Evi, I’m interested in that idea, do you have any more information? I’ll do it” 3:18 or someone tell me “Look, I did it!” 3:21 I had a few conversations and people told me “Don’t be silly, sell the ideas” 3:27 I don’t want to get into that. 3:29 It’s very very different to come here and tell you “I have a few ideas, you can have them and I hope they’ll be useful” 3:37 and another thing to say “I have a few ideas… 3:39 Make me an offer…!” 3:41 Also, I chose to make this video in Greek, because 3:46 I feel wee need it more. 3:52 I see every day around me, people 3:55 that I know and love or that I just met, 4:00 and I see that they want to do things 4:03 but they’re too desperate. 4:04 Of course, I understand, I know what’s going on around us. 4:09 And even though I don’t share too much, 4:11 but it hadn’t been too easy for me neither. 4:13 I know that no one’s life is a bed of roses 4:16 But still, I don’t like seeing people being so overwhelmed 4:22 by all we’ve been going through, financially. 4:26 And I wish one of these ideas will be doable, 4:33 and change someone’s everyday life, 4:37 change their career or do something along with their current career. 4:43 I’d be really happy and I think we could take a few more risks. 4:50 I don’t mean too risky stuff or investing a lifetime of savings, or anything. 4:57 Just give a little push to ourselves, make a little effort to change some things and get out of this misery. 5:06 I know it’s not easy and I know that each of us knows their own struggles and what they’re going through, 5:13 But i think we can always try for something better 5:20 and not let things take us down. 5:23 This can be a huge conversation on its own, and I don’t want to say too much about it, or further analyse it. 5:31 I’ll start sharing my ideas with you, this was too long of an intro. 5:36 One more thing. You’ll see that all the ideas are around makeup artistry and the beauty industry, 5:47 But in any industry, 5:51 with small tweaks, you’ll see you can make it fit any industry. 5:58 In some of these ideas, this is what I did. I saw it in an industry and thought 6:03 it could work for makeup artists. 6:06 I don’t take credit for all these ideas 6:08 or claim that I thought about them and no one else has. 6:13 The first idea, which I know already works at least abroad, 6:17 is an Umbrella Company. 6:20 I have seen, and between us, 6:23 we know that most makeup artists, most professionals 6:29 that provide services “at your own space” 6:32 don’t have officially established businesses. 6:37 I know this is illegal and they could get caught, 6:42 but I also know how hard it is to keep up with all this. 6:49 It requires too much money, to maintain a company, 6:56 in our country (mandatory) insurance is too expensive, if you ask me. 7:03 Don’t get me started on the value-for-money thing… 7:06 Anyway. 7:07 And this is how too many professionals, most of them I believe, 7:14 without having any statistics or anything, 7:16 just from what I know and the people I’ve met. 7:19 Most independent professionals (in the beauty industry) work illegally, 7:23 without being able to provide an official invoice. 7:26 Just a note, you’ll need to do a lot of research and you’ll also need a good accountant, 7:32 if you happen to be interested in this idea, 7:35 because I have no idea how this could work with the Greek tax office. 7:39 I truly have no idea. It’s just a good idea that could be applicable, but of course 7:45 it needs further research, which I haven’t done 7:49 since I rejected the idea for myself. 7:54 So, we’re talking about an umbrella company. 7:56 A legal company, that pays taxes, 8:02 and provides invoices for professionals. 8:07 The company keeps a commission from the invoice and this is how it makes a profit. 8:14 For example, say I’m working with a bride or on a photoshoot 8:17 and I have to provide a receipt to be legal. 8:21 I’ll charge, let’s say, 50 euros 8:25 including taxes and for example a 20% for the umbrella company 8:34 and the rest of it is my profit. 8:36 I know too many professionals that don’t promote themselves in fear of getting caught for working unofficially. 8:43 When you work illegally, there’s always that fear, 8:48 and this would be a really good solution, if the Greek system 8:54 allows it to come to life, if it’s doable. 9:01 I don’t know, things get too complicated with taxes and stuff. 9:07 I don’t know, I hope it’s doable and I hope to see it happen. 9:11 Not only for makeup artists, also for nail artists or any professional that comes to your place, 9:20 even photographers, personal trainers, 9:24 anyone that doesn’t have a physical place to work in 9:28 and goes to the client. 9:36 Basically it works for every professional. 9:38 As long as the tax office allows it. 9:43 Next one. 9:44 Educate makeup artists about marketing and business. 9:50 I believe that 9:53 generally the creative professionals 9:58 when they hear about marketing and business terms, 10:02 they hear about a “business plan” and say “God, no, I’m just a makeup artist, 10:10 this is too advanced, too much for me. I don’t need it”. 10:13 But it is, or it can be so simple 10:16 they can get so simplified. 10:19 When you are an independent professional, trying to make money without having someone pay your salary, 10:30 you have a business. You are a business owner. 10:31 So, you need a business plan. 10:34 It’s not as hard as it sounds, it’s much simpler. 10:37 I won’t further analyse it. 10:39 I believe that someone could very easily do this 10:43 and promote it. I have seen some things around, even in Greek. 10:48 But I feel they promote it by overcomplicating it 10:54 like trying to present everything too “scientifically” 10:57 and I assume that this, again, would intimidate people. 11:01 I’m not suggesting to use over-simplified words, just not try to make something sound too complicated 11:09 to justify a higher price. 11:12 This is what I felt with some of the resources I came across. 11:16 That were talking about the beauty industry. 11:19 I believe that the course text itself, doesn’t have to look like an academic essey 11:25 in order to sound valid. 11:27 If the advice has value and the steps are clear, simpler words 11:34 will bring the same good results, without intimidating anyone. 11:39 Because i believe this is the reason that so many people don’t work on the promotion and marketing of their business. 11:46 They’re afraid. 11:48 Even if you tell them, film videos, create content, 11:53 most people will answer “I’m not good with technology, I don’t know videography/photography”. 11:58 But it’s not as hard as most people think. This is my opinion. 12:03 And I would like to see more seminars out there that teach this kind of stuff. 12:11 I had started something like this. 12:13 I’ve taken generally business and marketing seminars, 12:20 and I kept thinking “in our industry we could do this and that”. 12:25 So, I created something, but I got too lazy promoting it 12:34 the course itself. 12:37 And now that I have different goals for myself, 12:43 I’m not interested in further working on that. 12:47 So, I suggest it to anyone that would like to do it. I’d be happy to see it happening. 12:52 Since we’re talking about technology and things that might be intimidating, 12:59 photography for makeup artists in another thing. 13:02 Every makeup artist needs it, and every makeup artist when they take a photo of their client asks: 13:13 “Why isn’t this photo good? What happened?” 13:16 Every makeup artist wants, 13:19 (they actually want!) to know. 13:22 Again we’re not talking for advanced stuff, 13:25 they don’t want to work for Vogue. 13:27 They want to be able to take a decent photo of their client, 13:31 their mode, have a backstage or something. 13:34 That simple, to have a picture to upload to their Facebook page, 13:37 without the colors being a mess and 13:40 and without distorting the facial shape of the woman 13:45 or man. 13:45 If you are a makeup artist and you know things about photography, 13:50 you can easily see the steps, see what has helped you in your work 13:56 and share it in your seminar. 13:59 If you don’t have photography knowledge, you can collaborate with a photographer and see 14:04 what a makeup artist needs to know. 14:07 Again, obviously the photographer will know a lot more, 14:11 they don’t need to bring all their knowledge to the makeup artists. 14:14 They’ll give them what they need to know. 14:17 Some essential things and pieces of advice 14:20 to have the result they want. 14:23 The other idea, 14:26 of course some of them need a bigger budget, 14:29 like this one. 14:32 Imagine a studio, ready with mirrors, the correct light, some disposables like q-tips and cotton pads, 14:45 some essential things, without makeup products, necessarily. 14:49 You have this place and you rent it to makeup artists 14:56 whether you are a makeup artist or not. 14:58 You create that space and you rent it either hourly, or with some kind of subscription, monthly, yearly. 15:07 The makeup artist that doesn’t have their own space 15:11 and for any reason they might not want to bring the client to their home, 15:18 and the client might not want to bring the mua to their home. 15:21 With a studio like this, you solve this problem. 15:26 And the make up artist only pays a small fee, 15:29 a lot less than what they’d need to maintain a studio of their own. 15:34 Like a shared workspace, 15:39 that are offices you rent with a small fee 15:44 again, small compared to what you’d need to have your own office, not that they rent it for 10 euros. 15:49 You can do your work there 15:52 if you have a business and 15:54 don’t have your own space, and don’t necessarily want to 15:57 take your laptop and go from coffeeshop to coffeeshop. 16:00 You have your workspace, where you can do your work and potentially bring someone for a meeting. 16:08 Similar but not the same. 16:12 Thankfully there is a big difference on how muas see each other. You don’t always 16:22 see that intense competition, that used to bother me so much. 16:29 You now see that a lot of makeup artists are willing to collaborate with each other 16:36 So, if you want to create your own space but 16:41 don’t want all the expenses or all the commitment that comes with owning a space. 16:47 You can share the commitment and the expenses with one or more other makeup artists, 16:57 and create a collective studio, 17:00 where you can provide your makeup services, run seminars, create a makeup school, 17:08 film videos, create content, do photo shootings, to have a workspace 17:17 Without the many expenses you’d need to do it on your own. 17:21 If I had now the goals I had 10 years ago, I’d probably do that. 17:27 Online makeup “University” 17:30 I know, I know! And seeing from my own experiences, 17:35 especially with Jean-Pierre Fleurimon 17:38 I’m just learning French, I’m sorry! 17:40 and with Stavros Brezas, I wouldn’t change those in-person, live experiences, with them, 17:49 to watch video lessons. 17:52 But, thinking of my 2-year-old training, 17:57 where they taught us the basics -and I’m not saying I regretted going. 18:01 They taught us the basics, standard things. 18:07 And I’d rather stay home… 18:10 No, it sounded really bad out loud, 18:12 but it’s not how I meant it. 18:14 I’d rather be at home, taking online lessons from home, 18:18 without having to do all this commuting 18:21 which, living in the suburbs, was horrific. 18:26 But, anyway, it was the basic techniques, things that you can easily learn through video. 18:33 Especially in that specific teaching style, 18:38 when we had a lot of different teachers -which had its pros too. 18:41 But no one ever took us by the hand, 18:46 to show us how to hold the brush and what to do, 18:51 So, I believe 18:53 I could easily watch a video 18:57 and practice on each and every one of my friends. 19:01 Again, in some cases the in-person class is better, but for the basics 19:11 you can easily lear through video. And that 19:14 is not just my opinion, the growing number of YouTube tutorials proves that. 19:21 So many people learned to do makeup through tutorials, 19:28 It is totally applicable, I believe that. 19:30 And I’d love to see this idea happening. 19:34 I don’t know if there’s something in English, 19:38 I haven’t researched it, to tell you the truth. 19:40 I have put all these ideas aside and haven’t done research on any of them. 19:47 I would love to see it in Greek. 19:52 Have you ever thought of creating your own makeup line? 19:56 When we’re talking about a cosmetics line, we imaging huge amounts of money, 20:04 a lot of connections, possibly, 20:07 and all that’s included from the production, promotion, distribution. 20:15 Everything! 20:16 And don’t get me wrong, I agree. 20:19 But, especially if you want to launch a seasonal product, or a limited edition 20:29 product, say to celebrate the 15 years you’ve been teaching makeup. 20:36 It is much easier than what you might think. 20:40 I won’t suggest companies, because I never had a personal experience, 20:48 but, if you Google “White label makeup/cosmetics” or anything else you want, 21:03 you’ll find a ton of results. 21:06 And I don’t mean poor quality products from China, 21:12 there are decent solutions. 21:14 One I had found, 21:16 yes, it had crossed my mind, but now 21:20 for now at least, I’m not interested. 21:22 The minimum order was around 200 euros, 21:27 and they didn’t even made you order 21:29 that was the dog 21:30 they didn’t even made you order 200 euros of one lipstick, same shade. 21:36 You could mix and match. 21:39 It was very interesting and the company seemed decent. 21:42 But, again, I don’t want to tell you the name, because 21:46 I don’t actually know 21:48 I don’t want this responsibility. Do your research and if you’re interested, I’m sure you’ll find a lot of resources. 21:53 Again about merchandising. 21:56 Imaging a shop with products 21:59 in “collections”. What I mean. 22:02 Bring in products that are trending at the moment, 22:05 and by trending I mean, the actual fashion trends, but also the trends set by bloggers. 22:15 And bring only those products that are in high demand. 22:22 If you remember the Urban Decay’s 22:25 Naked palette launches, especially 1,2 and 3 22:28 was a madness. We were crazy, to get the new palette, 22:35 they wouldn’t even bring it to Greece and we were searching what friend would go to UK, or somewhere to bring us one. 22:45 When I gave away a Naked 3, in just 1 day, the people that entered were more than 1200 22:53 and that was from a small channel like mine. 22:57 Imagine a shop, physical or just an e-shop, 23:02 only bringing products that people get crazy about. 23:06 And they get crazy because they see them everywhere, 23:08 to every blog, to bloggers from abroad 23:14 and especially when they’re not available in your country, you get even crazier, 23:17 because if there are in a shop, you can just go and test them and you might demystify them. 23:22 Another example, and don’t let some jokes that are all over the internet affect your judgement, 23:28 Imagine a concept like Lidl. 23:31 Lidld brings new things every week. 23:35 Sometimes it’s tools, others stationary, others summery stuff, 23:40 depending on the season and what’s on demand. 23:42 You could have collections every fall, winter, spring, summer 23:48 or in any other way, and when your products are gone, you don’t have to restock. 23:56 if the demand isn’t as high. 24:00 You could even have a “classics” collection if you want to always have some products 24:10 It depends. I’d really like to see an idea like that. 24:14 The last idea is possibly the easiest. 24:18 A magazine or a blog 24:21 created by many makeup artists. 24:25 The best thing about this idea, is that you can collaborate with makeup artists in another city, or country. 24:33 Anywhere. 24:35 Create it together from the beginning. 24:38 You find a person you might already know and like, and want to work together. 24:45 You create a site, and possibly a YouTube channel, 24:49 and you choose the style, the voice the subject of the whole thing. 24:58 And then you create content each from their space or form a common space, if you have one. 25:04 The best with this idea, and basically with all the above, 25:09 is that they can easily be combined together. 25:11 I have a few combinations in my notes 25:13 The Online makeup University can be combined with the makeup line. 25:19 The Collective studio with the collective blog. 25:24 The business seminars can be combined with the Photography seminars. 25:28 Or any other combination you can imagine. 25:31 Especially when the audience is the same: we’re talking to makeup artists, 25:36 we’re talking to aspiring makeup artists, 25:40 and we’re talking to the wider audience 25:43 that we want to teach them makeup or sell them products. 25:48 If a set of ideas is talking to the same audience, it’s a perfect combinantion. 25:54 That’s all I had to tell you, I hope 25:57 you’ve found something useful 26:01 and I want to see your comments, your ideas 26:05 tell me what you think, if you have anything to add, 26:11 if you have another idea you want to share, that someone might find useful. 26:16 I’ll be happy to discuss things with you, below. 26:19 Until next time, 26:21 I’ve found a new way of signing off my videos, 26:25 Bonjour & Namaste 26:28 It’s the first time I say it and I feel weird… but I’ll get used to it! 26:31 You’ll get used to it too! 26:32 I might sound silly. It’s OK, you’ll get used to me being silly!