Business ideas anyone can do | It’s Greek day today | A Pretty Creative

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  • August 30, 2018
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Transcript

0:00
Ehm… Hi!
0:02
Not only I haven’t filmed in a long time,
0:06
I’m also doing it in Greek, which I had decided would be much less, generally,
0:13
And now, it feels weird…
0:16
So…
0:17
There are several sounds around
0:20
and I’m also in a new place, but I’ll tell you more about this in another video,
0:22
I don’t want to mix things up too much.
0:26
I hope the sounds are not too annoying, because I still haven’t got a proper mic.
0:34
So, we’re working with what we have.
0:38
If you know me and if you’ve watched
0:41
some of my videos before, you’ll know that
0:45
I can’t really stay still,
0:49
I always want to do new things.
0:51
A lot of the times it turns out nice and something creative comes out of it.
0:56
Other times, it’s not that good, because I get even more confused
1:01
and nothing turns out to be good, while trying to do everything at the same time,
1:05
or I get too excited with an idea and then I get tired of it.
1:09
I go through several phases, with my ideas,
1:12
but what stays the same, to this day (knock on wood!),
1:16
is that I always have a lot of ideas.
1:20
But sometimes they might be ideas that are not really good for me,
1:27
someone else would do better work on them.
1:33
Other times I get tired of them.
1:36
Other times I get too lazy to put the work needed into the idea.
1:43
And some other times, I get intimidated by the work
1:48
and the possibilities the idea itself might bring.
1:54
And I’m now in a place, where I have quite a pool of ideas
2:02
On the back of my mind, and some of them
2:06
while they’re very good
2:08
and I believe they could become very good businesses.
2:12
Something really nice could come out of them.
2:17
But they’re not for me and
2:20
they don’t align with the goals I’ve been working on, lately.
2:28
Since I don’t want to mix things too much, anymore,
2:32
and I want to be more focused
2:35
and try something more specific
2:40
than “Let’s create 3 businesses at the same time
2:43
and see what happens”.
2:48
That way I now know I’m not going to do something with these ideas,
2:53
at least not at the moment -because you never know.
2:57
But I don’t want them to go to waste.
3:04
Little fly.
3:05
Go away!
3:06
Mosquito?
3:07
Don’t know…
3:08
I’d be really happy if one of you told me
3:12
“Evi, I’m interested in that idea, do you have any more information? I’ll do it”
3:18
or someone tell me “Look, I did it!”
3:21
I had a few conversations and people told me “Don’t be silly, sell the ideas”
3:27
I don’t want to get into that.
3:29
It’s very very different to come here and tell you “I have a few ideas, you can have them and I hope they’ll be useful”
3:37
and another thing to say “I have a few ideas…
3:39
Make me an offer…!”
3:41
Also, I chose to make this video in Greek, because
3:46
I feel wee need it more.
3:52
I see every day around me, people
3:55
that I know and love or that I just met,
4:00
and I see that they want to do things
4:03
but they’re too desperate.
4:04
Of course, I understand, I know what’s going on around us.
4:09
And even though I don’t share too much,
4:11
but it hadn’t been too easy for me neither.
4:13
I know that no one’s life is a bed of roses
4:16
But still, I don’t like seeing people being so overwhelmed
4:22
by all we’ve been going through, financially.
4:26
And I wish one of these ideas will be doable,
4:33
and change someone’s everyday life,
4:37
change their career or do something along with their current career.
4:43
I’d be really happy and I think we could take a few more risks.
4:50
I don’t mean too risky stuff or investing a lifetime of savings, or anything.
4:57
Just give a little push to ourselves, make a little effort to change some things and get out of this misery.
5:06
I know it’s not easy and I know that each of us knows their own struggles and what they’re going through,
5:13
But i think we can always try for something better
5:20
and not let things take us down.
5:23
This can be a huge conversation on its own, and I don’t want to say too much about it, or further analyse it.
5:31
I’ll start sharing my ideas with you, this was too long of an intro.
5:36
One more thing. You’ll see that all the ideas are around makeup artistry and the beauty industry,
5:47
But in any industry,
5:51
with small tweaks, you’ll see you can make it fit any industry.
5:58
In some of these ideas, this is what I did. I saw it in an industry and thought
6:03
it could work for makeup artists.
6:06
I don’t take credit for all these ideas
6:08
or claim that I thought about them and no one else has.
6:13
The first idea, which I know already works at least abroad,
6:17
is an Umbrella Company.
6:20
I have seen, and between us,
6:23
we know that most makeup artists, most professionals
6:29
that provide services “at your own space”
6:32
don’t have officially established businesses.
6:37
I know this is illegal and they could get caught,
6:42
but I also know how hard it is to keep up with all this.
6:49
It requires too much money, to maintain a company,
6:56
in our country (mandatory) insurance is too expensive, if you ask me.
7:03
Don’t get me started on the value-for-money thing…
7:06
Anyway.
7:07
And this is how too many professionals, most of them I believe,
7:14
without having any statistics or anything,
7:16
just from what I know and the people I’ve met.
7:19
Most independent professionals (in the beauty industry) work illegally,
7:23
without being able to provide an official invoice.
7:26
Just a note, you’ll need to do a lot of research and you’ll also need a good accountant,
7:32
if you happen to be interested in this idea,
7:35
because I have no idea how this could work with the Greek tax office.
7:39
I truly have no idea. It’s just a good idea that could be applicable, but of course
7:45
it needs further research, which I haven’t done
7:49
since I rejected the idea for myself.
7:54
So, we’re talking about an umbrella company.
7:56
A legal company, that pays taxes,
8:02
and provides invoices for professionals.
8:07
The company keeps a commission from the invoice and this is how it makes a profit.
8:14
For example, say I’m working with a bride or on a photoshoot
8:17
and I have to provide a receipt to be legal.
8:21
I’ll charge, let’s say, 50 euros
8:25
including taxes and for example a 20% for the umbrella company
8:34
and the rest of it is my profit.
8:36
I know too many professionals that don’t promote themselves in fear of getting caught for working unofficially.
8:43
When you work illegally, there’s always that fear,
8:48
and this would be a really good solution, if the Greek system
8:54
allows it to come to life, if it’s doable.
9:01
I don’t know, things get too complicated with taxes and stuff.
9:07
I don’t know, I hope it’s doable and I hope to see it happen.
9:11
Not only for makeup artists, also for nail artists or any professional that comes to your place,
9:20
even photographers, personal trainers,
9:24
anyone that doesn’t have a physical place to work in
9:28
and goes to the client.
9:36
Basically it works for every professional.
9:38
As long as the tax office allows it.
9:43
Next one.
9:44
Educate makeup artists about marketing and business.
9:50
I believe that
9:53
generally the creative professionals
9:58
when they hear about marketing and business terms,
10:02
they hear about a “business plan” and say “God, no, I’m just a makeup artist,
10:10
this is too advanced, too much for me. I don’t need it”.
10:13
But it is, or it can be so simple
10:16
they can get so simplified.
10:19
When you are an independent professional, trying to make money without having someone pay your salary,
10:30
you have a business. You are a business owner.
10:31
So, you need a business plan.
10:34
It’s not as hard as it sounds, it’s much simpler.
10:37
I won’t further analyse it.
10:39
I believe that someone could very easily do this
10:43
and promote it. I have seen some things around, even in Greek.
10:48
But I feel they promote it by overcomplicating it
10:54
like trying to present everything too “scientifically”
10:57
and I assume that this, again, would intimidate people.
11:01
I’m not suggesting to use over-simplified words, just not try to make something sound too complicated
11:09
to justify a higher price.
11:12
This is what I felt with some of the resources I came across.
11:16
That were talking about the beauty industry.
11:19
I believe that the course text itself, doesn’t have to look like an academic essey
11:25
in order to sound valid.
11:27
If the advice has value and the steps are clear, simpler words
11:34
will bring the same good results, without intimidating anyone.
11:39
Because i believe this is the reason that so many people don’t work on the promotion and marketing of their business.
11:46
They’re afraid.
11:48
Even if you tell them, film videos, create content,
11:53
most people will answer “I’m not good with technology, I don’t know videography/photography”.
11:58
But it’s not as hard as most people think. This is my opinion.
12:03
And I would like to see more seminars out there that teach this kind of stuff.
12:11
I had started something like this.
12:13
I’ve taken generally business and marketing seminars,
12:20
and I kept thinking “in our industry we could do this and that”.
12:25
So, I created something, but I got too lazy promoting it
12:34
the course itself.
12:37
And now that I have different goals for myself,
12:43
I’m not interested in further working on that.
12:47
So, I suggest it to anyone that would like to do it. I’d be happy to see it happening.
12:52
Since we’re talking about technology and things that might be intimidating,
12:59
photography for makeup artists in another thing.
13:02
Every makeup artist needs it, and every makeup artist when they take a photo of their client asks:
13:13
“Why isn’t this photo good? What happened?”
13:16
Every makeup artist wants,
13:19
(they actually want!) to know.
13:22
Again we’re not talking for advanced stuff,
13:25
they don’t want to work for Vogue.
13:27
They want to be able to take a decent photo of their client,
13:31
their mode, have a backstage or something.
13:34
That simple, to have a picture to upload to their Facebook page,
13:37
without the colors being a mess and
13:40
and without distorting the facial shape of the woman
13:45
or man.
13:45
If you are a makeup artist and you know things about photography,
13:50
you can easily see the steps, see what has helped you in your work
13:56
and share it in your seminar.
13:59
If you don’t have photography knowledge, you can collaborate with a photographer and see
14:04
what a makeup artist needs to know.
14:07
Again, obviously the photographer will know a lot more,
14:11
they don’t need to bring all their knowledge to the makeup artists.
14:14
They’ll give them what they need to know.
14:17
Some essential things and pieces of advice
14:20
to have the result they want.
14:23
The other idea,
14:26
of course some of them need a bigger budget,
14:29
like this one.
14:32
Imagine a studio, ready with mirrors, the correct light, some disposables like q-tips and cotton pads,
14:45
some essential things, without makeup products, necessarily.
14:49
You have this place and you rent it to makeup artists
14:56
whether you are a makeup artist or not.
14:58
You create that space and you rent it either hourly, or with some kind of subscription, monthly, yearly.
15:07
The makeup artist that doesn’t have their own space
15:11
and for any reason they might not want to bring the client to their home,
15:18
and the client might not want to bring the mua to their home.
15:21
With a studio like this, you solve this problem.
15:26
And the make up artist only pays a small fee,
15:29
a lot less than what they’d need to maintain a studio of their own.
15:34
Like a shared workspace,
15:39
that are offices you rent with a small fee
15:44
again, small compared to what you’d need to have your own office, not that they rent it for 10 euros.
15:49
You can do your work there
15:52
if you have a business and
15:54
don’t have your own space, and don’t necessarily want to
15:57
take your laptop and go from coffeeshop to coffeeshop.
16:00
You have your workspace, where you can do your work and potentially bring someone for a meeting.
16:08
Similar but not the same.
16:12
Thankfully there is a big difference on how muas see each other. You don’t always
16:22
see that intense competition, that used to bother me so much.
16:29
You now see that a lot of makeup artists are willing to collaborate with each other
16:36
So, if you want to create your own space but
16:41
don’t want all the expenses or all the commitment that comes with owning a space.
16:47
You can share the commitment and the expenses with one or more other makeup artists,
16:57
and create a collective studio,
17:00
where you can provide your makeup services, run seminars, create a makeup school,
17:08
film videos, create content, do photo shootings, to have a workspace
17:17
Without the many expenses you’d need to do it on your own.
17:21
If I had now the goals I had 10 years ago, I’d probably do that.
17:27
Online makeup “University”
17:30
I know, I know! And seeing from my own experiences,
17:35
especially with Jean-Pierre Fleurimon
17:38
I’m just learning French, I’m sorry!
17:40
and with Stavros Brezas, I wouldn’t change those in-person, live experiences, with them,
17:49
to watch video lessons.
17:52
But, thinking of my 2-year-old training,
17:57
where they taught us the basics -and I’m not saying I regretted going.
18:01
They taught us the basics, standard things.
18:07
And I’d rather stay home…
18:10
No, it sounded really bad out loud,
18:12
but it’s not how I meant it.
18:14
I’d rather be at home, taking online lessons from home,
18:18
without having to do all this commuting
18:21
which, living in the suburbs, was horrific.
18:26
But, anyway, it was the basic techniques, things that you can easily learn through video.
18:33
Especially in that specific teaching style,
18:38
when we had a lot of different teachers -which had its pros too.
18:41
But no one ever took us by the hand,
18:46
to show us how to hold the brush and what to do,
18:51
So, I believe
18:53
I could easily watch a video
18:57
and practice on each and every one of my friends.
19:01
Again, in some cases the in-person class is better, but for the basics
19:11
you can easily lear through video. And that
19:14
is not just my opinion, the growing number of YouTube tutorials proves that.
19:21
So many people learned to do makeup through tutorials,
19:28
It is totally applicable, I believe that.
19:30
And I’d love to see this idea happening.
19:34
I don’t know if there’s something in English,
19:38
I haven’t researched it, to tell you the truth.
19:40
I have put all these ideas aside and haven’t done research on any of them.
19:47
I would love to see it in Greek.
19:52
Have you ever thought of creating your own makeup line?
19:56
When we’re talking about a cosmetics line, we imaging huge amounts of money,
20:04
a lot of connections, possibly,
20:07
and all that’s included from the production, promotion, distribution.
20:15
Everything!
20:16
And don’t get me wrong, I agree.
20:19
But, especially if you want to launch a seasonal product, or a limited edition
20:29
product, say to celebrate the 15 years you’ve been teaching makeup.
20:36
It is much easier than what you might think.
20:40
I won’t suggest companies, because I never had a personal experience,
20:48
but, if you Google “White label makeup/cosmetics” or anything else you want,
21:03
you’ll find a ton of results.
21:06
And I don’t mean poor quality products from China,
21:12
there are decent solutions.
21:14
One I had found,
21:16
yes, it had crossed my mind, but now
21:20
for now at least, I’m not interested.
21:22
The minimum order was around 200 euros,
21:27
and they didn’t even made you order
21:29
that was the dog
21:30
they didn’t even made you order 200 euros of one lipstick, same shade.
21:36
You could mix and match.
21:39
It was very interesting and the company seemed decent.
21:42
But, again, I don’t want to tell you the name, because
21:46
I don’t actually know
21:48
I don’t want this responsibility. Do your research and if you’re interested, I’m sure you’ll find a lot of resources.
21:53
Again about merchandising.
21:56
Imaging a shop with products
21:59
in “collections”. What I mean.
22:02
Bring in products that are trending at the moment,
22:05
and by trending I mean, the actual fashion trends, but also the trends set by bloggers.
22:15
And bring only those products that are in high demand.
22:22
If you remember the Urban Decay’s
22:25
Naked palette launches, especially 1,2 and 3
22:28
was a madness. We were crazy, to get the new palette,
22:35
they wouldn’t even bring it to Greece and we were searching what friend would go to UK, or somewhere to bring us one.
22:45
When I gave away a Naked 3, in just 1 day, the people that entered were more than 1200
22:53
and that was from a small channel like mine.
22:57
Imagine a shop, physical or just an e-shop,
23:02
only bringing products that people get crazy about.
23:06
And they get crazy because they see them everywhere,
23:08
to every blog, to bloggers from abroad
23:14
and especially when they’re not available in your country, you get even crazier,
23:17
because if there are in a shop, you can just go and test them and you might demystify them.
23:22
Another example, and don’t let some jokes that are all over the internet affect your judgement,
23:28
Imagine a concept like Lidl.
23:31
Lidld brings new things every week.
23:35
Sometimes it’s tools, others stationary, others summery stuff,
23:40
depending on the season and what’s on demand.
23:42
You could have collections every fall, winter, spring, summer
23:48
or in any other way, and when your products are gone, you don’t have to restock.
23:56
if the demand isn’t as high.
24:00
You could even have a “classics” collection if you want to always have some products
24:10
It depends. I’d really like to see an idea like that.
24:14
The last idea is possibly the easiest.
24:18
A magazine or a blog
24:21
created by many makeup artists.
24:25
The best thing about this idea, is that you can collaborate with makeup artists in another city, or country.
24:33
Anywhere.
24:35
Create it together from the beginning.
24:38
You find a person you might already know and like, and want to work together.
24:45
You create a site, and possibly a YouTube channel,
24:49
and you choose the style, the voice the subject of the whole thing.
24:58
And then you create content each from their space or form a common space, if you have one.
25:04
The best with this idea, and basically with all the above,
25:09
is that they can easily be combined together.
25:11
I have a few combinations in my notes
25:13
The Online makeup University can be combined with the makeup line.
25:19
The Collective studio with the collective blog.
25:24
The business seminars can be combined with the Photography seminars.
25:28
Or any other combination you can imagine.
25:31
Especially when the audience is the same: we’re talking to makeup artists,
25:36
we’re talking to aspiring makeup artists,
25:40
and we’re talking to the wider audience
25:43
that we want to teach them makeup or sell them products.
25:48
If a set of ideas is talking to the same audience, it’s a perfect combinantion.
25:54
That’s all I had to tell you, I hope
25:57
you’ve found something useful
26:01
and I want to see your comments, your ideas
26:05
tell me what you think, if you have anything to add,
26:11
if you have another idea you want to share, that someone might find useful.
26:16
I’ll be happy to discuss things with you, below.
26:19
Until next time,
26:21
I’ve found a new way of signing off my videos,
26:25
Bonjour & Namaste
26:28
It’s the first time I say it and I feel weird… but I’ll get used to it!
26:31
You’ll get used to it too!
26:32
I might sound silly. It’s OK, you’ll get used to me being silly!